Senior Director, Emerging Markets
Based in Madison, Wisconsin, Ghassan is the Senior Director of Emerging Markets. With a background in energy efficiency and digital transformation, Ghassan leads product development and management of marketplace and e-commerce solutions. Since 2011, he has leveraged his expertise in strategic planning and program management to oversee numerous programs and direct multi-functional teams including IT, engineering, contact center and marketing. Prior to joining Resource Innovations, Ghassan led the initial development and implementation of ComEd’s Rebate Program, building close retailer-relationships as he facilitated contract negotiations and adherence to program and contractual guidelines. Within the digital transformation sector, Ghassan led several successful software implementations for clients in the retail and manufacturing space.