Creative Services Lead
Shelly Dolbeer is the Associate Creative Director in Resource Innovations' Utility Services business unit located in the Hinsdale, IL office. With experience in design and branding from a variety of industries, Shelly is a strategic, multi-disciplinary graphic design manager bringing expertise to our clients energy efficiency marketing initiatives. Although her skill set is vast, her major focus lies in the world of art direction, visual design, brand identity design, brand strategy, interactive design and print design. She produces responsive HTML emails, websites, video production, social media, brochures, business cards, flyers, advertising, signage, logos, branding, and other marketing collateral for utility companies and their trade allies. Shelly focuses on simple and clean visual communication to translate complex information into visuals that decision makers and contractors can easily and quickly understand. In short, this means she loves to create usable, dynamic and socially engaging pixel-perfect design. In this role, she works closely with clients and Resource Innovations' project teams to develop innovative graphics, strategies, and materials that fit program goals and client needs. Shelly currently works on graphics projects for residential, small business, commercial, industrial, retrocommissioning, and solar hot water programs for our national clients, including: AEP Ohio, Commmonwealth Edison, Danville Utilities, Dominion Virginia Power, Dominion Energy (formerly Questar Gas), DTE Energy, MidAmerican Energy Company, Pacific Power, Pacific Gas & Electric, Rocky Mountain Power, Santee Cooper, Southern California Edison, Southwest Gas, Salt River Project, and Vectren Energy Delivery.