Senior Marketing Account Representative
Lynn Belken is the Senior Marketing Account Representative with Resource Innovations'. With over 20 years of professional communications and project management experience, Lynn has dedicated the majority of her career to promoting energy programs. Prior to joining Resource Innovations, Lynn owned her own consulting company providing marketing solutions for businesses, including both social media and traditional marketing strategy. Prior to consulting, she was the Director of Marketing and Customer Education at WPPI Energy where she utilized her years of marketing experience to get target audiences to do the right thing, and save energy. During her tenure at Wisconsin Energy Conservation Corporation (WECC), she specialized in cross-sector marketing management, planning, campaign management, and marketing/outreach strategic planning for Wisconsin's statewide energy efficiency and renewable energy programs (Focus on Energy). She holds an MBA; Marketing Emphasis from Edgewood College in Madison, Wisconsin, and a BS in Business Communication from the University of Wisconsin – River Falls.