Lynn Belken

Senior Marketing Account Representative

Lynn Belken is the Senior Marketing Account Representative with Resource Innovations'. With over 20 years of professional communications and project management experience, Lynn has dedicated the majority of her career to promoting energy programs. Prior to joining Resource Innovations, Lynn owned her own consulting company providing marketing solutions for businesses, including both social media and traditional marketing strategy. Prior to consulting, she was the Director of Marketing and Customer Education at WPPI Energy where she utilized her years of marketing experience to get target audiences to do the right thing, and save energy. During her tenure at Wisconsin Energy Conservation Corporation (WECC), she specialized in cross-sector marketing management, planning, campaign management, and marketing/outreach strategic planning for Wisconsin's statewide energy efficiency and renewable energy programs (Focus on Energy). She holds an MBA; Marketing Emphasis from Edgewood College in Madison, Wisconsin, and a BS in Business Communication from the University of Wisconsin – River Falls.

Blogs, Reports & Media Coverage

A Few of Our Favorite Winter Activities

Blog Post
/ Feb 12, 2021

Our Holiday Gift to You

Blog Post
/ Dec 23, 2020

Let's Get Outside with Hiking & Biking

Blog Post
/ Sep 21, 2020

Zero Safety Incidents for 950 Days!

Blog Post
/ Jul 28, 2020

Living in a Digital World

Blog Post
/ Aug 26, 2019

Connecting with Generation Z

Blog Post
/ Jul 12, 2019

Happy Set Your Thermostat Day!

Blog Post
/ Mar 21, 2019

Show Some Emotion in Your Marketing

Blog Post
/ Jan 10, 2019

Energy Efficient Entertaining

Blog Post
/ Nov 18, 2018