Adaptive Design

Now utility program designers can test more, adjust faster and meet customer expectations better. Nexant uses the Adaptive Design Process (ADP) both as a stand-alone service and as a way to tune utility program portfolios. Nexant’s Strategy and Planning team is the only consulting firm to have formalized a combination of effective testing strategies including Eric Ries’ “Lean Startup” methodology, “Test and Learn” methods from consumer-focused industries, and Design Thinking. By introducing rigorous experimentation and rapid prototyping to utility energy programs, ADP allows us to quickly operationalize findings about consumer desires and preferences; produce evidence-based conclusions about impact and effectiveness that regulators trust; and discover customer insights that feed engagement, loyalty and satisfaction.

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