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How a Limited-Time Offer Boosted Home EV Charger Sales

  • Written by Resource Innovations
  • March 8, 2024
Young girl helping her mom to charge their electric car at home

Discover how an Oregon utility, in collaboration with Resource Innovations, propelled residential EV charging station uptake through a strategic limited-time offer (LTO) promotion. By offering instant discounts on advanced level 2 chargers, customers experienced seamless purchases, driving over 700 orders with a 10% e-commerce conversion rate. This successful initiative not only reflects a national surge in EV interest but also presents a model for future charging programs, emphasizing the power of dynamic incentives and customer-centric promotions.