How a Limited-Time Offer Boosted Home EV Charger Sales
- Written by Resource Innovations
- March 8, 2024
![Young girl helping her mom to charge their electric car at home](https://optimise2.assets-servd.host/resource-innovations/production/images/electrification-of-transportation.jpg?w=600&h=600&auto=compress%2Cformat&fit=crop&dm=1712331764&s=e5ff752eb0caa74d85907556688c285f)
Discover how an Oregon utility, in collaboration with Resource Innovations, propelled residential EV charging station uptake through a strategic limited-time offer (LTO) promotion. By offering instant discounts on advanced level 2 chargers, customers experienced seamless purchases, driving over 700 orders with a 10% e-commerce conversion rate. This successful initiative not only reflects a national surge in EV interest but also presents a model for future charging programs, emphasizing the power of dynamic incentives and customer-centric promotions.
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