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Webinar Recap: From Vision to Value: Building a Utility Marketplace That Delivers Real Impact

  • Written by Briauna Bergland
  • March 18, 2024
Happy woman sitting in room with plants using laptop

Can you imagine a world without the internet?... Yeah, neither can we. 

The world has become obsessed with all things online—and for good reason. From communication and commerce to entertainment and education, the Internet has become an integral part of daily life for billions of people worldwide. Its pervasive influence has transformed industries and revolutionized the way we live, work, and interact with one another.  

However, as consumers have become fully accustomed to personalized, on-demand services in their lives, they have begun to expect the same level of convenience and customization from their utilities. Unlike conventional B2C industries, utilities face the unique challenge of promoting efficiency while also maintaining reliable service delivery. Customers’ interactions with their utility provider don’t necessarily happen daily, weekly, or even monthly (thanks in large part to another digital age invention called “autopay”)—making it crucial for utilities to seize every opportunity to engage effectively. 

For our recent webinar, "From Vision to Value: Building a Utility Marketplace That Delivers Real Impact", TechniArt (a Resource Innovations brand) partnered with Snohomish County PUD (the PUD) for a deep dive into their marketplace’s remarkable transformation, exploring how they used pilots and targeted engagement strategies to help customers save money and energy. 

Key Insights 

Craft a vision: Understand the purpose and reason for your marketplace. Visions turn into clear product roadmaps, essential for success since they help utilities navigate challenges and seize opportunities. 

Pilot power: Pilot programs increase customer interest and reach, which is crucial for digital transformation. By launching pilot initiatives through the marketplace, the PUD offered exclusive deals to customers, sparking their interest and paving the way for wider adoption. 

Targeting for success: E-commerce and digital marketing unlock a treasure trove of opportunities for effectively reaching and engaging customers. As utilities refine their outreach strategies, targeted digital marketing lets them personalize offers and communication, leading to higher customer response and satisfaction. 

Tailored engagement: From offering free energy-efficient bundles to implementing dynamic rebates, utilities have options to cater to customers from all backgrounds. Prioritizing equitable engagement and personalization fosters customer satisfaction and builds long-term loyalty. 

Why a marketplace? 

Online energy marketplaces provide utilities with a direct channel to engage with their customers, fostering deeper connections and enhancing brand loyalty.  

Utilities can empower customers to make informed choices that align with their sustainability goals and drive adoption by offering a curated selection of energy-efficient products, equipment, and services. Additionally, the data generated from customer interactions can yield valuable insights, enabling utilities to refine their offerings and customize marketing strategies for maximum impact. 

Investing in an e-commerce marketplace enables utilities to stay relevant in an increasingly digital world, while simultaneously delivering value to customers and shareholders alike. 

Effortless E-Commerce, Crafted for Your Customers 

Our online energy products marketplaces unlock rapid results and are designed to elevate your digital presence and empower your utility. Tap into tailored engagement strategies that enhance customer experiences and drive successful digital campaigns.  

Explore our E-Commerce DSM Solutions page and discover how our team of experts can help transform your utility marketplace.