Bring the future of energy to your market.
Experience the Benefication Lab, a revolutionary mobile, hands-on experiential pop-up exhibit designed to bridge the gap between consumers and the electrification revolution.
Bridge the electrification gap with an innovative, customer-centric approach.
The Benefication Lab, named after the amalgamation of Beneficial Electrification, seeks to simplify and guide homeowners and small businesses through the electrification journey.
The Benefication Lab offers a roving buffet of program delivery benefits.
A catalyst for cross-portfolio collaboration, the Lab unifies EE, demand response, & EV initiatives.
Why “Benefication”?
The concept of beneficial electrification can be a complex puzzle to convey to the average consumer. Pronouncing it during meetings proved to be a bit of a tongue twister, so we fused it together.
Meet the Lab
Our Benefication Lab features efficient products and equipment to electrify homes and small businesses, including the following:
Get a Lab
All Labs are custom-designed and built, and take four months from contract to complete. Our team will work with you to determine the right products/equipment, suppliers, and marketing for your Lab.
Ready to see the Lab in person?
The Lab will be popping up at industry events and utility partner offices. Tour stops include:
