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Driving Your Business with Electrification

  • Written by Amy Opheim
  • May 24, 2024
An electric vehicle at a charging station in the city.

Beneficial electrification is gaining momentum. It will play an impact in combating climate change, decreasing reliance on fossil fuels, and transforming the utility industry. 

Graph showing the growth of Electric Car Sales in the US from 2016-2023. Data source =

And nowhere is electrification more evident than on the road. Electric vehicle sales in the United States soared 60% year over year in 2023, with more than 1.6M EVs sold.* This increase is due in part to affordable EV options ($28K for a base model Nissan Leaf) and to the Inflation Reduction Act (IRA), which offers consumer tax credits for the purchase of eligible new and used EVs. The IRA also offers support for domestic EV manufacturers—in fact, more than $50B was invested in North American EV supply chains between August 2022 and March 2023.* In total, these credits have the potential to increase EV sales in the U.S. by 50-60% by 2030 and to save consumers and businesses billions in fuel costs. 

Residential EV programs, workplace charging solutions, and public charging stations are crucial components in the transition to electrified transportation, alleviating range anxiety, a major hurdle to EV adoption. Drivers now have the convenience of charging at home, work, and on the move, posing both challenges and opportunities for utilities. 

Full Charge Ahead 

Utilities play a significant role in facilitating the transition to electric transportation by ensuring grid reliability and sustainability. This not only benefits customers by providing reliable charging infrastructure but also contributes to energy efficiency and environmental goals. RI provides grid optimization software products and managed charging programs to help utilities accommodate increased demand from EV charging, preventing overloads and grid instability. 

Southern California Edison (SCE) utilizes RI's cloud-based software platform to manage incentives for participants in its Charge Ready EV public charging projects, supporting the electrification of 555,000 vehicles with over 30,000 charging ports and $435M of incentives over the next five years. 

Our flexible e-commerce platforms also offer a unique way to incentivize purchases of electric vehicle supply equipment (EVSE) through rebates and limited-time offer promotions.  

A utility in the Pacific Northwest leveraged RI’s back-end support to successfully manage a limited-time rebate program on residential EV chargers, resulting in a 10% e-commerce site conversion rate and increased customer satisfaction. 

RI assists utilities to prepare for the transition of local fleets to electric.

JEA, in Jacksonville, FL, implemented RI's customizable software system to support its Fleet Electrification Program, offering benefits such as a Total Cost of Ownership tool, guidance from the Fleet EV Expert Team, support with EV procurement and charging infrastructure, financial incentives, and more.  

Utilities are at the center of the transportation electrification revolution. Your participation and preparedness will help drive a seismic environmental and economic shift and offer a sizable opportunity for increased profits. RI’s team of Transportation Electrification experts, services, and back-end software platforms are the key to unlocking these benefits, helping utilities like yours organize, manage, and deploy turnkey transportation electrification projects.  

Contact us to learn more about our transportation electrification programs and grid optimization services.  

*Market Watch Electric Vehicle Sales 2024